Jayden Lâm — SEO & GEO Specialist | AI Search Optimization

Lâm Quốc Vũ / Jayden Lâm

A bit about me.

Find me on LinkedInJayden Lâm · Professional profile

Hi, I’m Jayden Lâm. My full name is Lâm Quốc Vũ. I work across SEO, AI search optimisation and content marketing. I enjoy figuring out how people find a brand and using what I learn to build better pages, write useful content and create social posts.

Agency work has taught me to get up to speed quickly. I’ve worked with brands in haircare, beauty services, commercial cleaning, jewellery and motorcycle gear. I start by learning what customers ask, what competitors cover and where the brand can help. Then I adapt the content, website or creative to fit that audience.

AI is part of how I work. I use ChatGPT and Claude to explore ideas and organise research, Codex to build and update websites, and n8n, Gemini API and Google Sheets to streamline content and reporting. I also make AI-generated creator-style videos. Before using the output, I check the facts and make sure it sounds right for the brand.

experience.

Professional experience

HiAgency · Digital Marketing & SEO SpecialistJan 2025–present
Research keywords and competitors, write SEO blogs, and improve websites across client accounts. Projects include BIABnails.au, Everyday Clean and Hair Folli, with work spanning technical SEO, brand visuals and social content.
On Digitals · SEO Marketing Executive2023–2025
Wrote SEO blog content for Kim Long Diệp, BigBike and the agency’s own website. Across my time at On Digitals, I produced or optimised 100+ articles in English and Vietnamese.
View writing projects ↓
Môi Trường Xanh · Content Marketing & SEO Intern2022
Created website content and researched local keywords and customer search behaviour.
View Môi Trường Xanh website ↗

education.

Văn Lang University

B.A. in Business English · 2019–2023

IELTS 7.0
TOEIC 780/900

recognition.

Outstanding Student

Văn Lang University · 2020–2021

skills.

Technical & on-page SEO
AI Search & GEO
Content marketing
Website build
Keyword & competitor research
Site architecture & internal linking
Local & ecommerce SEO
Conversion rate optimisation
Search performance analysis
Brand visuals & social content
AI-assisted workflows
AI video production

tools.

Search research & audits
Semrush, Ahrefs, Screaming Frog
Analytics & measurement
GA4, Google Search Console, Google Tag Manager
Website & ecommerce
Shopify, WordPress, HTML
AI & automation
ChatGPT, Claude, Codex, Gemini API, n8n, Google Sheets

certifications.

Google Fundamentals of Digital MarketingCourse completion
Experiment Nation CRO CertificationConversion rate optimisation
HubSpot Academy AEO FundamentalsAnswer engine optimisation
LearnGEO Generative Engine Optimization AssessmentGenerative engine optimisation

See supporting documents ↓

Eight projects spanning website builds, local search, ecommerce SEO, agency marketing and SEO content.

Featured project / BIABnails.au

Objective

Build a website that helps Sydney clients understand BIAB services and find a path to booking.

What I did

Website build & keyword strategyI built the website end to end, researched keywords and used search intent to plan the service pages and educational content.
Social content & AI videoI created social posts and produced AI-generated creator-style (KOL-style) video content.

BIABnails.au homepage with service and booking navigation — Live homepage · desktop

BIABnails.au homepage on a narrow mobile viewport — Live homepage · mobile

From keywords to pages

biab nails sydneyLocal service intent → service page

short biab nailsInformational intent → advice or inspiration page

Results · Observed search performance

957Google Search clicks

88,400Google Search impressions

1.1%Click-through rate

8.0Average search position

GSC URL-prefix property · Web search · all countries · 7 Aug–6 Nov 2026

The query “biab nails sydney” recorded 11 clicks from 338 impressions.

Semrush AU desktop estimate · 230 ranking keywords · 61 estimated monthly organic visits · 7 Nov 2026

#1 what is gel x nails
#2 builder gel vs acrylic
#2 what are gel x nails

Selected organic positions · Semrush AU desktop report · 7 Nov 2026

Google AI Overview. On 8 Nov 2026, three Google AU searches showed BIABnails.au as a source in the answer.

Evidence

Google AI Overview for biab infill with a visible biabnails.au citation — Google AI Overview · “biab infill” · BIABnails.au source chip visible · AU search session · 8 Nov 2026

Expanded AI Overview for biab on short nails, with BIABnails.au source chips beside shape, colour and nail art guidance — Google AI Overview · “biab on short nails” · expanded source chips · AU search session · 8 Nov 2026

Expanded AI Overview for biab overlay, citing BIABnails.au in the Natural Length bullet — Google AI Overview · “biab overlay” · source chip under Natural Length · AU search session · 8 Nov 2026

BIABnails.au Search Console chart with 957 clicks and 88.4 thousand impressions — Google Search Console · Web search · 7 Aug–6 Nov 2026

Semrush Top 10 keyword table showing BIABnails.au in positions one and two for selected queries — Semrush · Top 10 report · Australia desktop · 7 Nov 2026

Everyday Clean commercial cleaning homepage — Live homepage · everydayclean.com.au

Project / Everyday Clean